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Research & Consulting · Intelligence · Data · Strategy

Know Your Market.
Own Your Data.
Outpace Rivals.

Full-service research and consulting for Indian businesses — competitor intelligence, market sizing, consumer surveys, MRO data enrichment, and strategic analysis. 98% data accuracy. 48-hour standard turnaround. Every project NDA-protected from Day 1.

98% data accuracy SLA
48-hour turnaround
NDA from Day 1
12+ industries covered
98%
Data accuracy SLA guaranteed across all ThinkGems research projects
48h
Standard turnaround for competitor analysis and market research reports
280K
MRO part records enriched and classified for a Fortune 500 manufacturer in 72 hours
500+
Research and consulting projects delivered across 12 industries
Primary Surveys · Interviews · Focus Groups · Mystery Audit
Secondary Competitor Intel · Market Sizing · Trend Analysis
MRO Data Enrichment · Classification · Cross-Reference · eCatalog
98% Accuracy SLA — guaranteed on every data project
The Reality Check

Most Indian Businesses Are Making ₹Crore Decisions on Gut Feel and Guesswork

India's business landscape is moving faster than ever — new competitors, new channels, new buyer behaviours. Yet most SMEs and mid-market companies still make pricing, market entry, and product decisions based on anecdotal information rather than verified data. The cost of that guesswork compounds quietly.

1
The Intelligence Gap — Deciding Without Data in a Data-Rich World
❌ What Most Businesses Are Doing
  • Entering new markets based on founder intuition — no sizing, no competitor audit
  • Setting prices without knowing competitor pricing structures or market benchmarks
  • Building products for assumed customer needs — no survey, no validation data
  • Running MRO procurement on stale, duplicate, and miscategorised part data
  • Commissioning research from agencies that deliver 6-week-old secondary data
  • No ongoing competitor intelligence — discovering rival moves after losing customers
✅ What ThinkGems Research Delivers
  • Market sizing with TAM/SAM/SOM, growth rate, and entry barrier analysis in 5 days
  • Competitor pricing intelligence: live price tracking across channels and geographies
  • Primary consumer research: 200–2,000 verified survey respondents in your exact target segment
  • MRO data enriched at 98%+ accuracy — classified, cross-referenced, eCatalog-ready
  • 48-hour turnaround on standard research briefs — not 6 weeks of billing before delivery
  • Monthly competitor monitoring: price changes, product launches, marketing moves, hiring signals
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The ThinkGems Research Principle: Every ThinkGems research engagement begins with a 3-stage QA process — AI-assisted collection, expert human validation, and cross-source verification. We don't deliver data until it clears 98% accuracy. Our reputation is staked on every number in every report.
Our Research & Consulting Services

Every Research Question.
Every Data Format. 98% Accurate.

ThinkGems delivers the complete research and consulting stack — from competitor intelligence and market sizing to primary consumer surveys, MRO data enrichment, and strategic business consulting. Delivered fast, verified rigorously, protected by NDA.

Pricing · Products · Digital · Strategy
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Competitor Intelligence & Monitoring

Continuous and project-based competitor intelligence — pricing structures, product launches, marketing strategies, hiring signals, and digital footprint analysis — for any industry, any geography, any competitor set.

  • Pricing intelligence: live tracking across eCommerce, websites, and offline channels
  • Product and feature benchmarking: specs, positioning, and gap analysis
  • Digital footprint audit: SEO rankings, paid spend estimates, social share of voice
  • Hiring signal analysis: what roles competitors are filling reveals strategic direction
  • Marketing strategy teardown: ad creative, messaging, channel mix, and budget estimates
  • Monthly monitoring retainer: alerts within 24h of significant competitor moves
TAM · SAM · SOM · Entry Strategy
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Market Research & Sizing

Rigorous market sizing studies for new product launches, geographic expansion, and investor presentations — with verified TAM/SAM/SOM models, growth rate analysis, and entry barrier assessment.

  • TAM/SAM/SOM modelling with bottom-up and top-down validation
  • Market growth rate analysis: CAGR, trend drivers, and headwind identification
  • Geographic market entry assessment: regulatory, competitive, and distribution factors
  • Customer segment profiling: ICP definition with demographic and psychographic data
  • Distribution channel analysis: which channels own which customer segments
  • White space identification: unserved or underserved segments with revenue potential
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Primary Consumer Research

Structured primary research with verified respondents in your exact target segment — quantitative surveys, qualitative depth interviews, and focus groups — to validate product decisions, measure brand perception, and understand purchase drivers.

  • Quantitative surveys: 200–2,000 verified respondents, any geography, 5–7 days
  • Qualitative depth interviews: 10–30 in-depth interviews with decision-makers or consumers
  • Focus groups: structured sessions with 6–10 participants across target segments
  • Product concept testing: A/B feature and pricing preference validation
  • Brand perception surveys: NPS, CSAT, and brand attribute mapping
  • Mystery shopping audits: in-store and online competitor experience benchmarking
UNSPSC · eCatalog · Cross-Reference
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MRO Data Enrichment & Classification

AI-assisted, human-verified MRO data enrichment at scale — part classification, attribute enrichment, cross-referencing, and eCatalog formatting for industrial manufacturers, procurement portals, and B2B marketplaces.

  • UNSPSC and eCl@ss classification at 98%+ accuracy — verified by domain experts
  • Attribute enrichment: manufacturer, spec, dimensions, material, compatibility
  • Cross-referencing: OEM part numbers to distributor and aftermarket equivalents
  • Duplicate identification and master data consolidation
  • eCatalog formatting: BMEcat, cXML, and custom procurement portal schemas
  • Scale: 10,000 to 1,000,000 part records — turnaround agreed upfront, delivered on time
Dashboards · BI · KPI Tracking
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Business Analytics & Intelligence

Ongoing business intelligence that turns your operational data into decision-ready insights — KPI dashboards, sales analytics, customer cohort analysis, and competitive performance tracking.

  • Executive KPI dashboards: Looker Studio, Power BI, or Tableau — weekly or monthly
  • Sales funnel analytics: conversion by stage, rep, product, and geography
  • Customer cohort analysis: retention curves, LTV by segment, churn prediction
  • Pricing elasticity modelling: revenue impact of price changes by product and channel
  • Channel performance reporting: which channels are generating which customers at what cost
  • Competitive market share tracking: revenue share estimates by competitor and segment
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Strategic Business Consulting

Evidence-based strategy consulting for critical business decisions — market entry, pricing strategy, go-to-market planning, and acquisition due diligence — backed by ThinkGems' proprietary research, not generic frameworks.

  • Market entry strategy: geographic, channel, and segment sequencing with risk assessment
  • Pricing strategy: value-based, competitive, and penetration pricing with margin modelling
  • Go-to-market planning: ICP definition, channel strategy, and 90-day launch roadmap
  • Acquisition due diligence: market validation and competitive landscape for M&A targets
  • Product-market fit assessment: feature prioritisation and segment validation
  • Investor deck research support: TAM/SAM, competitive landscape, and growth assumptions
Research Methodologies & Tools
📊 Qualtrics / SurveyMonkey
🔍 SEMrush / Ahrefs
📈 Similarweb
💡 IBEF / Statista
🏭 Prowess / CMIE
⚙️ UNSPSC / eCl@ss
📋 Power BI / Looker
🗺️ Google Trends
🤖 AI-Assisted Extraction
🔎 Mystery Shopping
📞 Expert Interviews
📰 Primary Fieldwork

Not sure what research you need? Book a free 20-minute scoping call. We'll understand your business decision, identify the right research methodology, and give you a precise quote — at no cost.

Book Free Scoping Call →
Industry Specialisation

Research Built for Your Industry — Not Generic Reports

Generic market research reports sold to 500 companies tell you nothing about your specific competitive position. ThinkGems builds custom research programmes around your exact decision, your exact market, and your exact competitor set.

280K
MRO part records enriched for a Fortune 500 industrial manufacturer — classified, attributed, and cross-referenced in 72 hours at 98.4% accuracy

Manufacturing & MRO — Data Enrichment, Supplier Research, and Market Intelligence

India's manufacturing sector — from auto components to FMCG packaging to industrial MRO — operates on procurement data that is typically 30–60% incomplete, duplicate, or miscategorised. ThinkGems' MRO data enrichment practice has processed over 2 million part records for Indian and global manufacturers.

  • MRO catalogue enrichment: UNSPSC / eCl@ss classification at 98%+ accuracy
  • Supplier intelligence: capability, capacity, and compliance profile for 50–500 vendors
  • Commodity price tracking: raw material cost trends for procurement strategy
  • Competitor product teardown: specification benchmarking for R&D and pricing
  • Distribution channel mapping: who owns which geography, channel, and customer type
  • Export market research: regulatory, pricing, and competitive landscape for new geographies
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MRO Result: A Fortune 500 industrial manufacturer needed 280,000 MRO part numbers classified, attributed, and cross-referenced for their global procurement portal at 98%+ accuracy. ThinkGems delivered in 72 hours using AI-assisted processing with human expert validation — enabling $2.3M in procurement savings through duplicate elimination alone.
Core MRO research deliverables
⚙️ UNSPSC Classification
🔗 Cross-Reference
📋 eCatalog Output
98% QA Verified
35%
Average price premium identified through ThinkGems consumer willingness-to-pay research — above what FMCG clients had assumed was the ceiling

FMCG & Retail — Shopper Research, Pricing Intelligence, and Category Analysis

FMCG and retail markets in India move fast — new entrants, private labels, and D2C brands disrupting established categories monthly. ThinkGems delivers real-time competitor pricing intelligence, shopper behaviour research, and category-level market sizing for FMCG manufacturers and retailers.

  • Retail shelf audit: pricing, placement, SKU count, and promotional activity by region
  • Shopper journey research: purchase triggers, consideration set, and switching factors
  • Competitor pricing intelligence: weekly price tracking across GT, MT, and eCommerce
  • Consumer willingness-to-pay research: price sensitivity analysis by segment
  • Category market sizing: volume and value estimates with channel breakdowns
  • New product concept testing: feature preference and packaging validation
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FMCG Insight: Most FMCG pricing decisions are made by looking at the cheapest competitor — not by measuring what consumers are actually willing to pay. ThinkGems' willingness-to-pay research consistently reveals a 20–40% price ceiling higher than brands assume, enabling premium positioning without volume loss.
67%
Average reduction in cost per demo request after ThinkGems ICP research identified the highest-converting customer segments for B2B SaaS clients

SaaS & Technology — ICP Research, Competitive Landscape, and GTM Intelligence

SaaS product decisions are among the most expensive to reverse — building the wrong feature, targeting the wrong segment, or entering the wrong geography can cost 12–18 months of runway. ThinkGems delivers the research layer that de-risks these decisions before they are made.

  • ICP research: firmographic, technographic, and behavioural profiling of ideal customers
  • Competitive landscape mapping: feature matrix, pricing tiers, and positioning analysis
  • Win/loss analysis: structured interviews with churned and won accounts
  • Product-market fit survey: Sean Ellis test and feature priority validation
  • Pricing research: conjoint analysis for feature bundle and tier design
  • Market entry research: geographic expansion readiness assessment for international SaaS
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SaaS Research Result: A Bengaluru-based HR SaaS was targeting SME HR managers — a high-volume, low-conversion segment. ThinkGems' ICP research identified mid-market CFOs as the actual decision-maker with 3× higher conversion and 4× higher ACV. Retargeting campaigns to the new ICP reduced CPL by 67% within 90 days.
₹500Cr
Combined value of real estate and infrastructure projects for which ThinkGems has delivered market feasibility and demand assessment research

Real Estate & Infrastructure — Demand Research, Location Intelligence, and Feasibility

Real estate investment decisions — new project launches, geographic expansion, and product mix — require verified demand data, not broker opinion. ThinkGems delivers primary demand research, location intelligence, and competitive supply mapping for developers, investors, and infrastructure companies.

  • Demand survey research: primary buyer intent studies with 300–1,000 verified respondents
  • Location intelligence: catchment analysis, demographic profiling, and footfall data
  • Competitive supply mapping: inventory, pricing, amenities, and sales velocity by micro-market
  • Absorption rate analysis: how quickly supply is being absorbed in target micro-markets
  • Buyer profile research: income, occupation, and preference data for project design
  • Feasibility report: revenue projection, pricing strategy, and launch timing recommendation
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Real Estate Insight: A residential developer in Tier 2 Tamil Nadu was planning a 2BHK-dominant project based on broker feedback. ThinkGems' primary demand survey of 450 verified buyers in the catchment area revealed 60% preferred 3BHK at a 15% price premium — enabling a product mix revision that increased projected revenue by ₹32Cr before a single unit was sold.
Our Research Process

From Brief to Decision-Ready Insight — In 48 Hours

Every ThinkGems research engagement follows the same rigorous 4-phase process — built for speed, built for accuracy, and built to answer the specific business question you need answered.

1
Day 1

Brief & Scope

We understand your exact business decision, define the research question precisely, agree the methodology, and confirm the deliverable format and timeline — in a 30-minute scoping call.

2
Day 1–2

AI-Assisted Collection

Structured data collection using AI-assisted extraction across verified sources — public filings, pricing pages, marketplace data, research databases, and proprietary panels — at scale and speed.

3
Day 2–3

Expert Validation & QA

Every data point reviewed by a subject-matter expert with industry knowledge, cross-referenced against at least 2 independent sources, and QA-checked against our 98% accuracy standard before entering the report.

4
Day 3–5

Insight & Delivery

A structured report with executive summary, data visualisations, strategic implications, and a recommended action plan — not just data tables. Followed by a 30-minute walkthrough call at no extra cost.

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Our delivery commitment: ThinkGems has a 96% on-time delivery rate across all research projects. Every project includes a written timeline confirmation before work begins, milestone updates at each phase, and a 30-minute delivery walkthrough call where our analyst explains every finding — not just hands over a PDF.
Research Outcomes

Decisions Made Smarter. Results That Followed.

Research is only valuable if it changes a decision. Here are real business outcomes from ThinkGems research engagements — product pivots made, pricing increased, costs cut, and markets entered correctly.

MRO · Fortune 500 · Global
280K

Part Records Enriched in 72 Hours

MRO catalogue enriched at 98.4% accuracy — UNSPSC classified, attributed, and cross-referenced. $2.3M in procurement savings enabled through duplicate elimination in a single data cleanse.

B2B SaaS · Bengaluru
67%

Reduction in Cost per Demo Request

ICP research identified mid-market CFOs as the real buyer — not SME HR managers. Redirecting campaigns to the new ICP reduced CPL from ₹4,200 to ₹1,380 per demo within 90 days.

Real Estate · Tamil Nadu
₹32Cr

Additional Revenue from Product Mix Pivot

Primary demand survey of 450 buyers revealed 60% preferred 3BHK at a 15% premium — not 2BHK as brokers advised. Product mix revision increased projected revenue by ₹32Cr before launch.

Why ThinkGems Research

98% Accuracy. 48-Hour Turnaround. NDA-Protected.

We're not a research portal that sells pre-packaged reports written 18 months ago. ThinkGems builds every research engagement from scratch — custom methodology, custom data collection, custom analysis — for your specific business question.

98% Accuracy — Guaranteed

Every data point passes a 3-stage QA process: AI collection, expert validation, and cross-source verification. We don't deliver until it clears 98%. Our reputation is on every number.

48-Hour Standard Turnaround

Standard research briefs — competitor analysis, pricing intelligence, market sizing — delivered within 48 business hours. Not 6 weeks of billing before you see a single slide.

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NDA-Protected from Day 1

Every engagement is covered by a mutual NDA before any work begins. Confidential research stays confidential. We never share client briefs, findings, or industry intelligence with any third party.

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Domain Experts, Not Generalists

Research analysts are assigned based on industry match — not availability. Your manufacturing MRO project is reviewed by someone who has classified 100,000+ industrial parts, not a generalist researcher.

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Integrated with Engineering & Marketing

ThinkGems Research feeds directly into eCommerce strategy, engineering decisions, and digital marketing campaigns — one ecosystem where research intelligence compounds across every service.

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30-Minute Delivery Walkthrough

Every research report is delivered with a 30-minute analyst walkthrough call at no extra cost. We explain every finding, answer every question, and ensure the insight reaches the decision-maker.

Engagement Models

Choose Your Research Starting Point

Every ThinkGems research engagement is scoped to your specific business question, industry, and timeline. These are indicative starting packages — all are customised to your exact brief in the scoping call.

Project

Research Report

₹15,000 one-time
  • Focused competitor analysis (3–5 competitors)
  • OR market sizing (TAM/SAM/SOM)
  • OR pricing intelligence snapshot
  • Secondary research from verified sources
  • Executive summary + data tables
  • 48-hour standard delivery
  • 30-minute analyst walkthrough call
Ongoing

Research Retainer

₹40,000 /month
  • Monthly competitor monitoring report
  • Weekly pricing intelligence alerts
  • 2 ad-hoc research briefs per month
  • Quarterly market landscape review
  • MRO data maintenance (up to 10K records/month)
  • KPI dashboard updates (monthly)
  • Dedicated research analyst
  • Priority 24-hour turnaround on standard briefs
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MRO data enrichment is priced separately. MRO projects are priced per record volume — from ₹2/record for large batches (100K+) to ₹8/record for small, complex enrichments. Book a free scoping call and we'll quote within 24 hours. Get an MRO quote →
Why ThinkGems

ThinkGems vs Generic Research Options

What Matters ThinkGems Research Portal / Report Freelance Researcher
Custom research for your specific question Built from scratch, every time Pre-packaged, not customised Custom but limited scale
48-hour turnaround on standard briefs Standard delivery commitment Instant (but stale data) Variable, often 1–2 weeks
98% data accuracy with 3-stage QA Guaranteed, every project Variable, rarely disclosed No formal QA process
MRO data enrichment at industrial scale Core capability — 2M+ records Not offered Not available at scale
Primary consumer surveys with verified respondents 200–2,000 respondents, 5–7 days Available separately, expensive Not typically in scope
NDA-protected from Day 1 Mutual NDA before any work Standard terms only Individual NDA, variable
Integrated with marketing, engineering, eCommerce One ThinkGems ecosystem Research silo only Research deliverable only
FAQ

Frequently Asked Questions

How quickly can ThinkGems deliver a market research report?
Standard research briefs — focused competitor analysis (3–5 competitors), pricing intelligence snapshots, and market sizing — are delivered within 48 business hours of brief confirmation. Comprehensive market studies with primary survey research (200+ respondents) take 5–10 business days depending on methodology. MRO data enrichment projects are individually scoped — our verified benchmark is 280,000 records in 72 hours at 98.4% accuracy. Every timeline is confirmed in writing before work begins.
How does ThinkGems ensure 98% data accuracy?
Our 3-stage QA process: (1) AI-assisted data collection and first-pass automated validation against known reference sets. (2) Subject-matter expert human review — every data point reviewed by an analyst with domain experience in your industry. (3) Cross-source verification — every data point referenced against at least 2 independent sources before entering the deliverable. We do not release reports that haven't cleared all 3 stages. Clients receive a QA certification with every project.
Can ThinkGems conduct confidential competitor research?
Yes. All engagements are covered by a mutual NDA executed before any work begins. Our competitor intelligence methodology uses strictly ethical, legal sources: publicly available websites, regulatory filings, pricing pages, job boards, marketplace listings, review platforms, and industry databases. We don't engage in deceptive practices, social engineering, or any methodology that violates a competitor's terms of service.
How is MRO data enrichment priced?
MRO enrichment is priced per record based on complexity and volume. Large batches (100,000+ records) typically fall in the ₹2–4/record range. Small, complex enrichments (under 10,000 records with high attribute density requirements) are typically ₹5–8/record. All pricing is quoted in writing after a free scoping call where we review a sample of your data. Volume discounts apply for annual enrichment programmes.
What is included in a primary consumer survey?
A ThinkGems primary survey includes: questionnaire design and client approval, respondent panel sourcing from verified panels (not incentivised junk panels), data collection, cleaning, and tabulation, cross-tabulation analysis by segment, statistical significance testing, and a report with executive summary, key findings, and strategic implications. All surveys include a 30-minute analyst walkthrough call. Standard sample sizes range from 200 to 2,000 respondents by geography, income band, and target demographic.
What is the minimum engagement size for ThinkGems research?
Standalone research reports start from ₹15,000 for a focused competitor analysis or pricing intelligence brief. Comprehensive market studies start from ₹75,000. MRO data enrichment is quoted per project. Monthly research retainers — ongoing competitor monitoring, pricing alerts, and ad-hoc briefs — start from ₹40,000/month. Book a free scoping call and we'll confirm the right scope and pricing for your specific brief within 24 hours.
Free for ThinkGems Clients

Get Your Free Research Scoping Call
& Methodology Recommendation — Worth ₹10,000

In 30 minutes, we'll understand your exact business decision, identify the right research methodology, estimate the data volume and turnaround time, and give you a precise, fixed-price quote. No obligation. No pitch. Just a clear plan for how to answer your research question.

Or WhatsApp us your research brief at +91 XXXXX XXXXX — we'll respond within 4 hours with a methodology recommendation

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